A few weeks ago I had talked a little bit about the cost of doing business and what not. A friend of mine just sent me a link to a wonderful article about the state of editorial photography and the costs associated with it in the digital age. I find the numbers quite astonishing in that since 1984 editorial rates have risen a scant 14% while equipment costs and inflation have risen 1000% and 80% respectively. Am I the only one who thinks this is insane!? 1000% increase in the equipment we utilize to do our business and yet the rates stay virtually unchanged!? I feel like that guy in zoolander who says “Are all you people taking crazy pills?!”
It is so important right now to utilize the strengths of your photography and the the value that they present. Too many people are out there shooting for free or for publication that it is destroying the market right out from under us. People like me are having that much harder of a time getting started because someone else will do it for less. It’s a sad state but its one that can be amended.